Avicii, aka Tim Bergling
In 2011, Avicii reached critical mass with the global success of "Le7els," which became a No. 1 dance hit in the U.S. and the U.K. and sold four million tracks worldwide. It topped the charts in six other territories, went top 10 in many more, and garnered Bergling his second Grammy nomination. Other hits brought a much-publicized remix of Madonna's "Girl Gone Wild." In 2013, Avicii won his first American Music Award (for Favorite Electronic Dance Music Artist) and his first MTV Europe Music Award (EMA) (for Best Electronic Artist).
In 2014, Avicii cemented his place in the firmament of superstar recording artist/DJ's with the success of his genre-defying debut album, True, on PRMD Records. The album not only satisfied the 26-year-old Swede's restless creative urge to push musical boundaries, it also upped the ante on what dance music could be by blending the earthy sounds of folk, country, and bluegrass with soaring pop melodies, funky disco jams, and driving house beats. True spawned the 4x-platinum guitar-laden stomper "Wake Me Up," which hit No. 1 in 81 countries and became the most streamed song of all time on Spotify (over 300 million plays) and the No. 1 most Shazamed song worldwide, while racking up 2.6 billion international streams and 600 million combined YouTube views. Upon True's release, The New York Times heralded Avicii as "an artist carrying today — and tomorrow — on his shoulders."
In May, Avicii and Volvo Cars, two of Sweden's most influential brands, launched their collaboration on a new brand campaign which features Avicii's reworking of the classic song Feeling Good. The music video for Feeling Good was filmed on location in Stockholm and Osterlen, southern Sweden in places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring.