TRUE POWER I Prevail

• 10:0000:41
• 2There’s Fear In Letting Go03:54
• 3Body Bag03:16
• 4Self-Destruction02:26
• 5Bad Things03:48
• 6Fake02:51
• 7Judgement Day02:46
• 8FWYTYK03:17
• 9Deep End03:26
• 10Long Live The King03:00
• 11Choke03:02
• 12The Negative02:20
• 13Closure03:09
• 14Visceral02:44
• 15Doomed03:47
• Total Runtime44:27

Info for TRUE POWER

I Prevail have established themselves as the forerunners of their genre. The new album, once again produced by Tyler Smyth, features the kind of stadium-ready riffs that make your teeth rattle out of your gums and memorable, extremely catchy melodies that get stuck in your head for weeks. In addition, the band alternately mixes screamed vocals that sound like they crawled from the depths of hell with soaring, soulful vocals and heartfelt, intimate lyrics that go so deep they hit the marrow. The end result is an album that touches the listener in a very personal way.

„We took a ’no rules‘ mentality into the songwriting, and a lot of it is heavy as fuck, but the songs sound as diverse as they’ve ever been, too. There is a song on the record called ‚There’s Fear In Letting Go,‘ and that became a huge mantra for us. Yeah, it can be scary letting go of things, but it can also help you take back everything that’s yours: which is exactly what we’ve done on this album.“ (Brian Burkheiser)

"After their second album "Trauma" stormed the charts almost worldwide in 2019 (in Germany it reached a respectable #32!), the gentlemen from Southfield in the US state of Michigan are finally following up. The biggest trump card of "True power" is the unpredictability with which the 15 songs, most of them around three minutes long, resound from the speakers. Right at the beginning, after the rather pensive and atmospheric "There's fear in letting go", which also has a veritable pop feeling, there is a seamless transition into the brutal and brutal "Body bag". Metalcore and post-hardcore are still the dominating elements. However, these are regularly enriched with traces of other styles, such as in the steam ram "Self-destruction", spiced with classic crossover and rap rock moments, or with electronic gimmicks in "FWYTYK". The pleasing result is often an astonishing arena appeal - even on hard-hitting tracks. Recommended songs: "Fake", the hard-rocking "Long live the king", again featuring rap vocals, and the stadium anthem "The negative"." (Oliver Kube, EMP Editorial)

I Prevail

I Prevail
Rock music relies on reinvention. Innovators refashion, reup, and recharge the genre in order to usher it forward. Gold-certified Michigan quartet I Prevail not only redefine themselves on their sophomore offering, Trauma [Fearless Records], but they also redefine the genre for tomorrow’s generation. Flipping the script, the group—Brian Burkheiser [clean vocals], Eric Vanlerberghe [harsh vocals], Steve Menoian [lead guitar], and Dylan Bowman [rhythm guitar]—uplift rock to a plateau where soundscapes can unpredictably toss and turn between heavy metal, alternative, hip-hop, and electronic moods without warning, boundaries, or rules. Meanwhile, the lyrics team with confessional emotionality as if ripped from the pages of a secret diary.

Vulnerable, vital, and visceral, the 15-track opus illuminates the future—and it’s as bright and bold as each anthem is.

Since their arrival in 2014, they set a precedent to catalyze rock’s evolution. They put up astounding numbers rarely synonymous with the genre or their peers for that matter. Nearing half-a-billion streams and 115 million YouTube views, they moved over 500,000 albums worldwide, saw “Alone” become a Top 5 Active Rock radio smash, won “Best New Artist” at the 2017 Radio Contraband Awards, took home “Hard Rock Song of the Year” at the 2017 Loudwire Music Awards, and played 500-plus shows in just three years. Not to mention, they achieved a gold single in the form of their take on Taylor Swift’s “Blank Space” from the Heart Vs. Mind EP. They made a mark in the most old-fashioned manner possible, by writing undeniable songs that connected to millions.

Even in the wake of these achievements and accolades, Trauma almost didn’t happen…

As the band inched towards mainstream ubiquity in the public eye, Brian endured a private hell. He persevered through a debilitating vocal injury with the potential to end his career. Ashamed and fighting to steadfastly power through, he retreated inward. The singer sequestered himself at home for weeks at a time. The doorbell, phone calls, and texts went unanswered as he confronted every vocalist’s worst fear head-on.

Despite emerging from this battle victoriously, the aftershocks of his trials reverberated in the form of intense anxiety and mental stress, effecting every facet of his life. In the midst of this personal war, he found himself plagued with thoughts of leaving I Prevail.

Nevertheless, he made a promise to himself in early 2018. He didn’t just decide to make another record, but he and his bandmates agreed to unapologetically do so on their own terms without any outside input. Enter producer Tyler Smith [Falling In Reverse] who shocked their vision to life. Together, they spent the next ten months architecting what would become Trauma.

Now, the first single “Breaking Down” emits tense vulnerability on the verses punctuated by creepy vocal transmissions—“Everybody’s out to get you”—before a slick, yet seismic refrain. Glitchy electronics ensconce airtight riffing as the song subsides on the confessional chorus, “I think I’m breaking down.” Meanwhile, the opener “Bow Down” builds towards a bludgeoning groove and hard-hitting hook—among the heaviest in the band’s catalog. The admission “I think I’m paranoid” hypnotizes as it haunts on the aptly titled “Paranoid.” Elsewhere, songstress Delaney Jane duets with Brian on the emotionally charged “Every Time You Leave.” In many ways, “Rise Above It” codifies the album’s message. Enhanced by fiery raps courtesy of buzzing spitter Justin Stone, it climaxes on a confident and charismatic claim, “I will stop at nothing, because I was made to rise above it.”

I Prevail has risen above tragedy, expectation, and anything else life can possibly throw at them. With their own sound, style, and statement, these musicians represent the potential of rock music in 2019 and beyond.

This album contains no booklet.